PRODUCT: Misguided Fools

Last year, back in 2012, UK lifestyle clothing brand Misguided Fools launched their first range of clothing. This year they’re back again with a new range of casual mountain, street wear, designed to be practical on the mountain and stylish off the hill.

“We’re a bunch of guys who enjoy the finer things in life: snow, music, drinking beer, having a laugh, taking the piss and we don’t take ourselves too seriously – we wanted to create a brand that embodied all these things.”

The signature shirts are our favourite piece, especially the Bruise and Turquoise colour way. We also have a lot of love for the simple crew necks, and one can never have enough beanies or caps right?

fools 40298 copyfools 40290 copyfools 40280 copy fools 40282 copyLogoBox